How Case Studies on Your Website Build Trust and Convert Customers
Discover how case studies on your website build trust, demonstrate expertise, and guide client decisions, turning visitors into loyal customers.
Introduction
At We Do The Web Digital Marketing Agency, we often remind clients that a website isn’t just a digital business card it’s a problem-solver. Wiki-style websites are a perfect example of that principle in action: they capture, structure, and share knowledge efficiently. From publicly accessible knowledge hubs like Wikipedia to private internal intranet wikis used by teams and organisations these platforms are powerful tools for clarity, consistency, and collaboration.
Today’s post explores what wiki websites are, how they work, and how businesses can harness them to retain knowledge and empower teams.
What is a Wiki Website?
A wiki website is a collaborative platform where multiple users can create, edit, and refine pages of information over time. Unlike traditional websites where content flows one-way from publisher to reader, wikis encourage collective authorship.
Common examples include:
- Public Wikis – like Wikipedia, accessible to everyone
- Internal Wikis – private knowledge bases used inside companies or departments
- Specialised Wikis – communities built around specific topics or industries
This flexibility is what makes wikis uniquely powerful they can serve the world, or they can serve your team.
Public vs Internal Wikis Two Powerful Models
Public Wikis
These are accessible by anyone online and are often community-driven. They:
- Spread knowledge openly
- Encourage community contributions
- Can position a brand as an industry authority
Internal / Intranet Wikis
These are private, secure, and only available inside an organisation. They:
- Serve as internal documentation systems
- Maintain processes, procedures, and institutional memory
- Reduce onboarding time for new employees
- Prevent knowledge loss when staff leave
For companies especially growing ones internal wikis can become a core operational asset.
Why Wikis Work The Key Benefits
A well-structured wiki helps you:
- Store knowledge in an always-accessible format
- Make information searchable and findable
- Improve collaboration across teams
- Maintain a single version of truth
- Scale organisational knowledge over time
Instead of information being stuck in emails, private chats, or someone’s head it gets preserved, organised, and expanded.
Real-World Use Cases
For Businesses
- SOPs (Standard Operating Procedures)
- Product specification documents
- Training and onboarding
- Supplier records
- Troubleshooting guides
For Educational Institutions
- Shared course resources
- Peer-produced research notes
- Citation repositories
For Online Communities
- Fandom knowledge bases
- Gaming databases
- Technical encyclopaedias
Public Examples of Wiki Websites
- Wikipedia the world’s largest public wiki
- Fandom community-driven entertainment wikis
- Wiktionary / Wikivoyage / Wikidata topic-specific branches of wiki-based knowledge
For deeper insight, you can explore:
Insight link #1 → https://www.wikipedia.org/
Insight link #2 → https://www.mediawiki.org/wiki/MediaWiki
Internal Corporate Wikis A Hidden Superpower
Most people only associate wikis with public encyclopaedias, but internally, they’re transformational.
Example internal wiki uses:
- An engineering team documenting architecture and code conventions
- A marketing department storing campaign best practices
- A service-based company logging client history and support knowledge
- A restaurant group storing recipes and compliance documentation
When knowledge becomes centralised, searchable, and accessible efficiency accelerates.
Building a Wiki with We Do The Web
If you’re considering a wiki whether public or internal We Do The Web can help you:
- Determine the right platform (MediaWiki, Confluence, Notion, custom Wiki, etc.)
- Structure your knowledge hierarchy
- Set user permissions and roles
- Implement access control for private wikis
- Design clean, intuitive navigation
- Establish content governance and editing guidelines
We recently wrote about Building a Good Service Page on your site
which demonstrates how clarity and structure build user trust and usability.
Internal link → How to Build a Good Service Page
The same principles of clarity apply directly to constructing a powerful wiki.
The same principles of clarity apply directly to constructing a powerful wiki.
Conclusion
Wiki websites are more than encyclopaedias they are knowledge engines. They capture expertise, reduce repetition, support scaling, and ensure information lives beyond individuals and moments.
Whether you want to build a public community-driven reference site or create a private internal knowledge-management system, we can help you design and implement a wiki tailored to your needs.
